Background
In a saturated OTC eye care market, TheraTears stands out with a unique, science-backed formula designed to mimic natural tears and deliver long-lasting hydration.
Science-backed Hydration
Client: TheraTears
ASK
Position TheraTears as a brand built on real science, elevating its credibility and driving broader consumer consideration.
INSIGHT
Consumers seek products on solid scientific foundations—especially in health and wellness.
IDEA
Dry eyes relief isn’t just a feeling,
it’s a science.
OLV
Social Assets
Social Video
ECD: Monique Kaplan
CD: EJ (Johnson) Lochen & Megan VanDagen
ACD: Brad Meyer
Producer: Natasha Phicil
AAD: Katie Benedict